I've gathered that the Indian ideal in beauty involves fair skin. On television, billboards and in magazine ads, most Indian models have very light skin. Furthermore, Indian television advertises cosmetics that help to reduce the "darkening effects of the sun." Like a new Nivea product, Nivea Whitening for Men. It claims to help men achieve the following five objectives:
1. Whitens skin colour
2. Lightens discoloration for even skin tone
3. Delays formation of dark spots
4. Prevents premature skin ageing
5. Smoother and healthier looking skin
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2 comments:
Sunscreen?
I don't think so because it actually claims to whiten skin. There's a commercial for another product where the spokeswoman says, "it makes your skin fairer."
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